Meet the Team

  • Kali Armstrong

    FOUNDER & LEAD COPYWRITER

    Hey, I’m Kali—senior copywriter with over 10 years of experience who believes your brand deserves more than the usual corporate fluff. If you’re tired of content that feels as lifeless as a Monday morning meeting, you’re in the right place. I blend storytelling with strategy to create content that stands out, resonates, builds trust, and keeps your audience coming back.

    What’s it Like to Work with Me?
    Think the bubbliness of Jessica Day, a hint of Nick Miller’s deadpan humour, and the deadline dependability of Rory Gilmore. You’ll get content that’s clever, engaging, and always on time—with a process that’s as enjoyable as it is effective.

  • Tilly

    CHIEF BARKETING OFFICE (CBO)

    Meet Tilly, our vibrant Chief Barketing Officer! Her primary duty? Promoting our services through enthusiastic barking and tail wagging! She's a versatile team player, effortlessly juggling various responsibilities — and while she might snooze through the occasional meeting, the office would be incomplete without her infectious energy.

    Tilly embodies our office motto: laugh often, rest well, and never skip a meal — because good copy is always fueled by a full stomach!

  • Penny

    HEAD OF PAWSITIVITY AND WELLNESS

    Freshly welcomed into our team, Penny is on a mission to boost team morale and sprinkle joy throughout the office with her contagious enthusiasm, endless cuddles, and joyful tail wags. A true workaholic, Penny doesn't clock out when the day ends — she's always ready to offer up extra cuddles , ensuring that our workplace remains a warm and inviting environment.

    Her dedication to spreading happiness is unmatched, and we're incredibly lucky to have her on our team.