Copy by kali
Copywriting · Content · Campaigns · Web copy · Email · Editorial · SEO
FREELANCE WRITER & CONTENT STRATEGIST
CALGARY/TORONTO
ESTablished 2016
Trusted by:
Harry rosen.
freshbooks.
freddie.
RBC INSURANCE.
Trusted by: Harry rosen. freshbooks. freddie. RBC INSURANCE.
finance BEAT
FRESHBOOKS | One client. Three very different kinds of work. Conversion-focused template pages, SEO blogs, and a data-driven report on the rise of the solopreneur.
style BEAT
HARRY ROSEN | Five seasonal campaigns brought to life across email, web, editorial, in-store signage, and more.
HEALTH BEAT
FREDDIE | Ongoing SEO content across PrEP, HIV prevention, and sexual health, balancing search visibility with an empathetic approach to sensitive subject matter.
business BEAT
Ghostwritten thought leadership turning interviews, ideas, and expertise into compelling stories, including a Forbes series profiling women executives in tech.
CULTURE BEAT
CANINE MINDED | A deep-dive seasonal feature on why pets shouldn’t be holiday surprises—combining long-form narrative storytelling, animal welfare stats, and a practical adoption checklist.
What People Are Saying
“As someone who works with a lot of freelancers, Kali is one of the best. Her attitude and personality bring joy not just to her work, but to the process. She’s incredibly easy to work with, and I always feel confident assigning her projects because I know they’ll come back on time and high-quality.”
— Shannon Mulligan, Founder, Freelance Squad
“Kali, reading this gave me chills. You really understand Gatsby.”
— Brett Bernstein, Founder & CEO, Gatsby
“This is exactly what I was looking for. No notes.”
— FreshBooks